"It's just a game." "I'll only take my eyes off the road for a minute." "If I drive while playing, I can 'catch them all' even faster."
Pokémon Go has only been around for a short time, but it's already one of the most popular apps of all time. It has nearly surpassed Twitter (in volume of daily active users), it has been installed more times than Candy Crush Saga, and the average Pokémon Go player is in the app for longer, on average, than people are on Facebook in a given day. The millions of people who use this app are getting off the couch, getting outdoors and perhaps improving their health along the way.